Keeping updated with competitor activity is very important as it can directly effect your business. If you’ve been noticing some drops in keyword rankings and variable loss of organic traffic, there’s a strong chance your competition has improved their SEO game.
In competitive marketplaces, you will seldom find websites and business that have mastered their SEO efforts across the board. This means that whilst you may notice strengths in some areas of a competitor’s website, there will almost certainly always be gaps in their targeting – this is where competitor analysis comes in.
Discover gaps with competitor analysis
Knowing how your competition is running successful SEO campaigns and where there might be missed opportunities, will open doors and help inform your SEO strategy.
By understanding the above, you can adapt your SEO roadmap to not only improve your targeting but also to get ahead of competitors who may have previously been outranking you.
If you are looking for valuable insight that can help build a picture of your organic standing within your marketplace, please feel free to get in touch and start your SEO journey today.
- Backlink analysis
- Keyword gap analysis
- Structural evaluation
- Content analysis
- On-page analysis